Sheffield Hallam

Last Update: 30 Sep 2005

You can hear Sean's voice in a series of ads for Sheffield Hallam University
on Galaxy FM and Hallam FM in Sheffield.
Sheffield Hallam News
'Sharpe' students study at Hallam
23 September 2005
He works alongside stars such as Pierce Brosnan, Orlando Bloom and Joely
Richardson and is more usually found in the Hollywood Hills than
Hillsborough, but actor Sean Bean has revisited his roots to star in an
advert promoting Sheffield Hallam University, in the heart of his home city,
as the place to study.
Sean, whose film credits include Lord of the Rings, Goldeneye, and Patriot
Games and who was famously the swashbuckling hero of the TV series Sharpe,
has recorded four radio adverts about studying at Sheffield Hallam and life
in the city, which will be broadcast on Galaxy FM and Hallam FM from next
Each advert focuses on a different aspect of the University and life in
Sheffield and asks students to "find out what works for you." In one advert
Sean describes the city as being, "one of England's liveliest and most
student-friendly cities". Another advert talks about deferred tuition fees,
explaining that from 2006 nobody pays upfront for their education and that
students only pay fees once they have a job, with payments based on "what
you earn, not what you owe".
Sean was brought up in Handsworth and remained in Sheffield until 1981, when
he moved to London to train at RADA. He is a lifelong Sheffield United fan
and famously has "100% Blade" tattooed on his shoulder.
John Palmer, Director of Corporate Communications at Sheffield Hallam
University says, "Sean became an honorary doctor at Sheffield Hallam in
1997, and we are thrilled that he agreed to front this campaign. He has
always retained close ties with the city and is an international ambassador
for both Sheffield and the region.
"The city already has strong links to the performing arts due to its
excellent theatres. Sheffield Hallam is supporting this strength by
launching a foundation degree in Performing Arts, which will help the
region's next generation of actors to develop their talents."
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